• £Millions+ in Sales
  • 10K+ Happy Customers
  • 30 Seconds Instant Payment*
  • 5 Reviews
  • UK's Leading Buyer
  • We Love You
  • £Millions+ in Sales
  • 10K+ Happy Customers
  • 30 Seconds Instant Payment*
  • 5 Reviews
  • UK's Leading Buyer
  • We Love You
We Buy Diamond
  • Diamonds
    • GIA Diamonds
    • Loose Diamonds
  • Jewellery
    • Diamond Rings
    • Wedding Eternity Rings
    • Designer Jewellery
  • Gemstones
    • Sapphire
    • Ruby
    • Emerald
    • Other
  • WATCHES
    • Rolex
    • Breitling
    • IWC
    • Omega
    • Cartier
    • Jaeger Lecoultre
    • Patek Philippe
    • Other
  • Handbags
  • Contact Us
  Chat Now

Other

Do you own luxury watches from other prestigious brands? High-end timepieces often retain their value for years. While these watches are prized possessions, sometimes the need for cash outweighs their sentimental value. In such cases, you can sell your timepiece to our expert team.

Sell Now

#2 Jeweller in London on Yell

Watch Assessment
Watch Assessment

Curious about the #value of your watch? No problem. Simply contact our team to request an appraisal - we offer this service completely free. Once you know the value, you can decide whether to sell. To assist us with the assessment:

  • Fill Out Our Simple Online Form
  • If You Accept Our Offer, Get Paid - Usually Within 24 Hours
What Watches We Buy
What Watches We Buy

We buy a range of classic, modern, and luxury timepieces from sellers across the UK. While some choose to visit physical stores, we offer a convenient online platform backed by a trusted team. Still wondering why to choose us? Here's why:

  • Best Price
  • Expert Valuation
  • Fast Payment
Gemstone Assessment
Our Customer Service

Selling a watch has never been easier. At We Buy Diamond, we stay up to date with the latest market trends and values. With our help, you can secure the best price for your watch. If you are looking to sell watches online or wondering how much is my watch worth, our experienced team can provide a trusted and competitive valuation service. We have a 5-star rating on Google and are the second highest-rated jeweller in London on Yell.

  • 5 Star Rated on Google

You can also value my watch with confidence through our simple and secure process designed for luxury and branded watches.
Ruby Gemstone
The Best Value Possible

Many sellers overlook the importance of original documents and packaging. To maximise your watch’s resale value, we recommend keeping these items safe. While we do purchase watches without them, for the best possible price, please provide:

  • Original Box & Documents
  • We Also Buy Without Box or Papers
 
 
 
 
 
Our Process
Explained
Our Process
How It Works
How It Works

1 Fill In Online Form

Complete our easy-to-use online form in order for our in-house valuers to get the best idea of your precious item.

2 Initial Evaluation

Once you complete our online form, one of our valuers will contact you within 24 hours to discuss with you the initial valuation of your item.

Initial Evaluation
Ship Your Items

3 Ship Your Items

Once you are happy with our initial valuation we will send you a secure Royal Mail package in order for you to ship us your items.

4 Final Evaluation

Once we receive your item we will open it on camera for your security. Then one of experts will assess your item and will quote you your final valuation.

Final Evaluation
Get Your Offer

5 Get Your Offer

If you accept our offer, you will receive the money within 24-48 hours if you choose bank transfer. If not then we will mail you a check.

If you choose to decline our offer we will simply return your item to you via our secure and insured Royal Mail Service

Trust
Why People Choose Us
Security
  • Items Opened On Camera
  • Insured Delivery Service
  • Tracked Package
  • Safety Gurantee
  • Royal Mail
 
Experience
  • Luxury Watch Specialists
  • 14 Years Experience
  • GIA Trained Experts
  • Global Connections
  • In-House Team
 
Best Price
  • Qualified Luxury Watch Experts
  • Various Security Tests
  • Competitive Analysis
  • GIA Trained Valuers
  • Expert Valuation
 
Fast Payment
  • Fast & Easy Selling Process
  • Instant Payment
  • Within 24 Hours
  • Fast Valuation
  • Instant Offer
 
Our GIA Experts

We are Hatton Gardens based jewellers that offers buying service to our customers. At We Buy Diamond, we will buy any type of precious goods, from diamonds and watches to gemstones. Our in-house experts have over 14 years experience in the buying and selling precious goods industry, therefore you can always rely on our expert valuers to give you the best price possible in the shortest amount of time.

Furthermore unlike most other jewellers we provide a fast and reliable postal services to all of our customers so you can send us your items safely and free-of-charge. Because of our unique international connections in the industry and our experience in the market we will offer you more for your item than the vast major of other jewellers.

Contact US
Contact The Experts

With over 20 year's combined experience in the diamond buying and selling industry, our experts possess extensive knowledge of metal assessment, market evaluation, and diamond appraisal — enabling us to offer you the best possible price in the shortest time. We not only ensure top value for your items but also make the entire process easy, seamless, and hassle-free, giving you complete peace of mind.

Visit Us

Monday - Saturday
10:00 am - 6:00 pm
Sunday
10:00 am - 6:00 pm

Veiw Address
CAll US

Contact one of our experts today and they will be more than happy to speak to you through the phone regarding any questions or problems you may have

02031055534
Email us

You can also email us and we guarantee that we will reply to you within 24 hours

[email protected]

Need some help?

London’s Trusted Diamond Buyers.
In-house verification, price-match, and same-day/instant pay-out.

Sell Your Goods
  • Sell Diamonds
  • Sell Diamond Rings
  • Sell Jewellery
  • Sell Gemstones
  • Sell Watches
  • Sell Handbags
Useful Links
  • About Us
  • How It Works
  • Contact Us
  • Terms & Conditions
  • Blog
  • Privacy Policy
Delivery Partners
Contact Us
  • We Buy Diamond Suite 15, 2nd Floor, 88-90 Hatton Garden EC1N 8PN, United Kingdom

Visit Us
  • Appointment Only

  • Monday - Saturday

    10:00 am - 6:00 pm

  • Sunday

    10:00 am - 6:00 pm

Copyright © 2026 WE BUY DIAMOND. All rights reserved.

This website is owned and operated by AL KAREEM JEWELLERS LTD T/A WE BUY DIAMOND. REG COMPANY #11186942

London’s Trusted Diamond Buyers.
In-house verification, price-match, and same-day/instant pay-out.

  • Sell Diamonds
  • Sell Diamond Rings
  • Sell Jewellery
  • Sell Gemstones
  • Sell Watches
  • Sell Handbags

  • About Us
  • How It Works
  • Contact Us
  • Terms & Conditions
  • Blog
  • Privacy Policy

  • We Buy Diamond Suite 15, 2nd Floor, 88-90 Hatton Garden EC1N 8PN, United Kingdom

  • Appointment Only
  • Monday - Saturday
    10:00 am - 6:00 pm
  • Sunday
    10:00 am - 6:00 pm
Copyright © 2026 WE BUY DIAMOND. All rights reserved.

This website is owned and operated by AL KAREEM JEWELLERS LTD T/A WE BUY DIAMOND. REG COMPANY #11186942